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Boat Show Pricing

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Old 01-21-2006, 04:46 PM
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Default Boat Show Pricing

I'm pricing our smaller boats for the Bham Show and am wondering,I can price our 3 deckboats at $29995,$34995,and $39995, or do $30000,$35000,and $40000. I like the even #'s but the 995 crap has been going on for maybe 100 years Do people really notice?Except for $5,do shoppers really perceive that $39995 is a better deal than $40000?Apparently so,but I still wonder.
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Old 01-21-2006, 04:49 PM
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Default Re: Boat Show Pricing

Yes they do. $39,995 always sounds better than $40,000.The first number being a 3 seems to make a difference.
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Old 01-21-2006, 05:15 PM
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Default Re: Boat Show Pricing

Yes they do. I see it every day being in retail.We code our at retail price w/ .99 is reg price. .98 is on sale and 88 is really on sale and .87 is close out But I am dealing with a differant clientel

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Old 01-21-2006, 05:19 PM
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Default Re: Boat Show Pricing

It's a psychological thing....the 39.995 appears to less because they see the 3 not the 4 as the first number although you are only 5.00 off the 40,000 price....I would go with the 39,995
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Old 01-21-2006, 05:21 PM
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Default Re: Boat Show Pricing

An emphatic YES! It is a psychological thing. $39,995 is much more attractive to a potential buyer. If you don't feel right about the $5.00 difference, list it at $39,880 or something like that.
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Old 01-21-2006, 05:29 PM
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Default Re: Boat Show Pricing

An emphatic YES! It is a psychological thing. $39,995 is much more attractive to a potential buyer. If you don't feel right about the $5.00 difference, list it at $39,885 or something like that.
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Old 01-21-2006, 05:37 PM
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Default Re: Boat Show Pricing

plus, who doesn't want to save 5 dollars?
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Old 01-21-2006, 05:55 PM
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Default Re: Boat Show Pricing

Quote:
Originally Posted by 375stinger
plus, who doesn't want to save 5 dollars?

now thats funny
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Old 01-21-2006, 06:45 PM
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Default Re: Boat Show Pricing

What difference does it make.......most of the offers you get are going to be ridiculous anyway.



(my $.02 is to use the 39,995.00. I know it's 40K and have never bought into the "oh look it's only 30K something" but some people are.)
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Old 01-21-2006, 06:49 PM
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Default Re: Boat Show Pricing

They need the extra 2 cents for gas
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