General question about classifieds
 

when you see a classified ad with no price listed and it apparently has a price, do you even consider looking at the ad?

Just curious, when I do not see a price listed I just assume if I were to call I would get the traditional circle jerk reaction you get from a car dealer and I keep on looking for something else. At least new car dealers list the price.....

Just curious if anyone gets the same reaction.... :confused:

Re: General question about classifieds
 

No price, I move right on to the next one.
Goes for both individuals and advertisers.

This ain't lumber that changes every day with the market. :)

Re: General question about classifieds
 

I think that a lot of people feel that way Dean.

One of the fundamental principles of marketing is that people usually don't buy an unpriced item and they usually don't ask.

Regardless of interest or financial capacity.

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No price, then I will pass on the item.... The days of "call me, price too low to print" are long gone. I was just thinking the same thing looking through the classifieds today.

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I skip right over them if there is no price.

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Exactly, if you don't put a price why bother advertising.

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No price always means overpriced.. And some slick salesman is going to fit you into it :rolleyes:

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I dont bother with no price.

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No price no look.on to the next :drink:

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No price, no call. It is stupid to advertise a product with out some kind of price.

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no price dont even look at it same if no pic

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IMO They list no price so they can try to fuk some poor sap. I would prefer to do bussines with someone thats not trying to hump the piggy bank..

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There are usually 2 prices -1 if you have a trade - 2 if no trade.
Guess which one is lower, so they dont advertise prices.

Re: General question about classifieds
 

DITTO

Re: General question about classifieds
 

Only thing worse is "Best reasonable offer"

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9 out of 10x I won't even consider an item without a price listed. Why the big secret? Unless you love your inventory and want to continue looking at it, post a price.

My 2.6c

Re: General question about classifieds
 

doesn't bother me to see "make offer" listed. I generally assume no price listed is some kind of "slick" systems sales approach

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Reminds me of the "if you have to ask, you can't afford it" attitude.....Never understood it.

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In most cases I completely agree with the "no price, I'm moving on" attitude. However some boats really do require a phone call to get the full story on the boat. You should know the product and market before you seriously shop boats anyway.

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SAME.... No price...........NEXT

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No price, no call, no sale...................next.

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I don't even bother with ads without price or pics.

Re: General question about classifieds
 

This thread is very intresting, our dealership is a sponsor of oso and most of our new and used boats are in the classifieds, with no price. After reading everyones responses I think we will start pricing our used boats. New boats are a whole diffrent story. We sell Baja, Eliminator, and we just signed up with Donzi. Both Baja and Eliminator say advertising price is fine as long as it is RETAIL,(how many of you guys would call on a 30 outlaw that we had advertised at $183,000.00 or a 26 daytona at $120,000.00), everybody knows these boats sell for alot less. I just feel like if we put these high prices in our ads people will think we are crazy and not call us any way. Just thought you all would be intrested in looking at this from a diffrent view.
Thanks, Brody Thomas

Re: General question about classifieds
 

Then put a reasonable asking price on it. One that will allow some negotiation, but yet allow you to make it worth your time.

As far as no price listed, I usually skip right over the ad.

Re: General question about classifieds
 

I pass if there's no price. How can you not have an asking price in mind, I don't get it? It's typically a pretty big factor when browsing classifieds.

No price, NEXT...

Re: General question about classifieds
 

:eureka: How about printing a reasonable, realistic price then. To hell with MSRP, it's a bogus number that no one pays attention to. What do you want for the boat?....that's what you print, no games.

On a side note, when I see an ad from a dealer without a price, I don't pay any attention to the ad.....far too often, a dealer will post a pic of an "example boat," that may not even exist, then they want to put you into something else that's "just like it." I like to look at and examine the particular boat that's for sale, not one that may or may not be like it.

Re: General question about classifieds
 

I can understand if a Manufacturer requested you did not list an MSRP .. But again I would say that should be public knowledge. If you cant reveal a price , how can one even know if it is affordable. I say BS !
Its a sales tactic .. trolling for suckers :rolleyes:

Re: General question about classifieds
 

As you are finding out.... when you are selling something... your view isn't as important as your customer's.

One of the most basic fundamentals of sales is that people don't buy unpriced items and they don't ask.

Sounds like this thread will have a very positive influence on your ability to move boats, and your use of OSO as a marketing medium will pay a greater dividend in sales than you had seen with unpriced inventory on display.

Re: General question about classifieds
 

if i want it and i think i can afford it and i'm ready to buy, then i will call...

if i'm still kicking tires, i won't bother to call.

that said, i'm still put off by no prices and agree with cig daze

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From the sound of it, the mfr won't let him advertise a real world price, only MSRP. If he wants to sell their boats, he has to play by their rules.

Who knows if the mfr really knows, wants to know, or even cares what their new boats go out the door for?

Re: General question about classifieds
 

I skip them. I hate it when dealers do it because I have seen them go up in price on a boat:(

I figure they want to pre qualify the person.Like what do you have or have owned or what you do for a living :rolleyes:


Rob

Re: General question about classifieds
 

Not showing a price can only mean that the price hurts the sale of the product, not helps it. That translates into an overpriced product.

Re: General question about classifieds
 

McGary, that is exactly what I was saying. Each year we sigh a dealer agreement in order to be able to sell these mfr's boats. They (the mfr) make the rules that we (the dealer) have to play by. TeamBaja works at the plant, maybe he can verify what I am saying. The main reason I responded to this thread was I did not want people looking at our ads and assuming that because the boat is not priced we are screwing with you. I just kind of wanted to explain our position. Thanks, Brody

Re: General question about classifieds
 

Okay, I can understand the contract thing if that's the case. What I can't understand is why a MFR would prohibit you from printing a realistic price - In this day and age, all it takes is 5 minutes on a site like this to find out real world selling prices. It's no secret.

I still want to point out that it will hurt the marketing potential.

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I would at least list the msrp (saying it is msrp in the ad) that gives us a idea of what it can be bought for. Would be better then no price at all.

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I have to agree. Anytime someone doesn't list a price, I always wonder in the back of my mind, "Okay, what's wrong with this deal?"

Re: General question about classifieds
 

I try to put pricing on ALL my ads.

However,you may want to keep this in mind. As a distributor, I'm sometimes restricted by a MAP [minimum advertised price] agreement. That means that some manufacturers restrict what you can show for pricing. In many cases, that's 10% off retail. In every case where I'm restricted, I can sell to you guys at substantially lower prices.

Like the majority of you, I prefer to see the price. And i I'd prefer to advertise a kick ass price in every ad.Unfortunately, I can't.

By not calling you may actually be passing up the best pricing available.

No salesman talk, no BS.

Just a little food for thought. ;)

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Even worse than no price, check out the Cig in the classifieds (OSO member initials JOE) requiring financial statement (verbal ok!) from financial institution because TOO MANY PEOPLE wanted to "just look" at his TG. LOSER :eek:

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I understand your point Fred .But I think there talking about dealers with boats

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When listing new boats I would advertise the MSRP as MSRP. It at least gives a frame of reference to make a decision to call or not. Your competitor in town never advertises prices except for window stickers on new boats in the showroom. I think he misses a lot of traffic on brokerage/used due to the no price issue. I personally have been interested in some of his brokerage boats, but with no frame of reference I am not going to call for a price.