Boattrader.com ethics?
10-30-2011 | 10:31 AM
#12
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Joined: Jan 2007
Posts: 2,091
Likes: 1,215
From: Murrayville Georgia
yes it is possible that the buyer has already seen or will look at other ads. the point is that they do that on their own. it is not the job of the people you are paying to advertise with to drive business to your competitor. if I pay to have a mass mailing or email sent out to all my leads and they then use that list to send out leads for my competitors I would be pissed. they have done just that. An ad was paid to be put on boattrader and a lead contacted the advertiser and boattrader has taken it upon themselves to use that lead to then send competitors to that lead. besides being unethical it is just sleazy business.
10-30-2011 | 11:07 AM
#13
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Joined: Oct 2009
Posts: 286
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From: Freeport, IL
yes it is possible that the buyer has already seen or will look at other ads. the point is that they do that on their own. it is not the job of the people you are paying to advertise with to drive business to your competitor. if I pay to have a mass mailing or email sent out to all my leads and they then use that list to send out leads for my competitors I would be pissed. they have done just that. An ad was paid to be put on boattrader and a lead contacted the advertiser and boattrader has taken it upon themselves to use that lead to then send competitors to that lead. besides being unethical it is just sleazy business.
10-30-2011 | 11:39 AM
#14
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Charter Member #415
Joined: Nov 2000
Posts: 3,357
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From: Jasper,Alabama
The subject of the email from BT was " More boats just for you in Jasper,Alabama". Body read "We saw you were interested in a boat on our site,here are some more that you may be interested in",then links to boats my local competitors have.I am paying this site to advertise my boats,not my competitors.
10-30-2011 | 12:15 PM
#15
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Joined: Jan 2011
Posts: 1,168
Likes: 44
From: Canyon Lake/ Houston, TX
I looked at a boat in Austin,TX, on BT. Couple days later same thing with "other boats similiar in Austin". Couple days later they sent another, happens twice. I believe this was in May or June.
10-30-2011 | 06:20 PM
#16
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Joined: Jan 2004
Posts: 5,325
Likes: 112
From: Northern NY
Perhaps BT feels it needs to better serve their viewers, this practice would serve that. However in reality the viewers do not directly pay the bills, the advertisers cover that. IMO this practice will lead to a decline in paid listings, which in turn will lead to a decline in viewers. Just not sound biz in my book. Be interesting to see how it works out for them.
Last edited by RaggedEdge; 10-30-2011 at 06:23 PM.
10-31-2011 | 08:52 AM
#19
Neno the mind boggler
Joined: Sep 2001
Posts: 13,080
Likes: 320
From: toledo oh
X3 . . . . and more over I'm just so sick of being "marketed to". Every page every sidebar every click of a video window has some crap that has been systematically marketed to me based on anything i have previously clicked on 
I agree though it is completely unethical for BT to drive customers anywhere.
I agree though it is completely unethical for BT to drive customers anywhere.
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Throttles- Cleveland Construction 377 Talon
08 OPA Class 1 National Champion
08 Class 1 Geico Triple Crown Champion
08 OPA High Points Champion
10 OPA Class 1 National Champion ( happy now Ed! )
