Thanks for posting this... I have used the Coleman thats in the video, and it has worked great. Only problem is when they are empty they are still taking up so much room. I never realized that the soft side coolers worked so well. I will be getting a good 48 can soft side for this summer.

I have a yeti 75, the only problem with it I have is you need two body builders to get it out of the boat when full!

Thought this was a good use for a cooler

https://www.youtube.com/watch?v=evy_Nj1L4tE Otherwise this is my favorite:

The new Jeti cooler is suppose to keep the ice the longest, they did leave a few name brands off the list

AO, got a new carbon fiber style for Christmas, of course you don't worry about ice today when it's 10 outside.lol

I did all the research and ended up just getting a new pair of these again, the last ones I had were getting worn out after many years of use.

http://www.walmart.com/ip/Igloo-Mari...44530/36130973

They also hold ice for several days and hold more because the are not as thick and they are much much lighter. For most of the boating we do it either gets emptied everyday or only needs to keep for a 2 or 3 days max. Can't justify spending 10 times the price on one that is better but really not by much.

I also have one of these for when I need to bring a lot of stuff, I also have the freezable dividers and ice packs for the lid and it stays cold for a long time.

http://www.walmart.com/ip/Rubbermaid...Chest/20613569

I may have to get one of those AO coolers for when its just me and the Mrs.

We use AO soft side coolers. They work as advertised.

Yeti has a soft cooler now, I have not seen it. Love my yeti hard side.

Have 4 AOs and work great. Just don't put bottles in them. The caps will puncture the liners and leak.

I was impressed with how the Coleman Extreme did after 4 days.