Definitely worth the less than two minutes it takes to watch, https://speedonthewater.com/in-the-n...o-boldly-video.

Second best 2 minutes of my day so far!! Excellent watch!

Would it have killed them to put one high performance boat in the video?

Seemed to be mainly fishing boats, 1 runabout and I think 1 pontoon

Yeah, as noted, it was all outboard stuff. No high-performance boats included, but still a very professional effort that was fun to watch.

When even Mercury won't promote their own engines in high performance powerboating, you know the hobby is doomed.

AND, again, this effort is WHAT IS WRONG in the marine industry as a whole.
Beautiful video, but a clueless effort to marine industry marketing. Its NOT the fault of the marketing company, but why is a big company like Mercury/Brunswick NOT in touch with reality at this point is beyond understanding.

And what, as you see it, would that reality be? I'm not in marketing. I claim zero proficiency in that profession. So I'm genuinely curious.

Gotta remember Matt, some people are not happy unless they are *****ing about something!!

I'm sure you understand that it can't be explained in a few paragraphs, and remember, I said as a whole. But this video (IMO) doesn't sell the dream, it shows off product. it doesn't embrace the manufacturers who hang the product off the back, you know, the guys who sell it. Yes, it shows the boats, but not like they should.

To me, they see their product as an endpoint, and that is why EVERY boat builder focuses on specs and things that isolate the actual product from becoming a killer visual sales tool. They have been following the "other" guys since, what? 1970? Look at a brochure today, compared to 40 years ago, almost identical layoutLook at the auto industry, it's a different product with a different need, but they are in the EXACT same business of selling to consumers.

I enjoy the industry, and love boating, but this is a generalization of what I see as a major problem.