What's Next For Key West?
11-15-2018 | 02:12 PM
#11
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Joined: Jun 2007
Posts: 7,311
Likes: 1,817
From: Merritt Island, FL
While I'm not sure how the numbers compare—automobile racing is frightfully expensive as well—here's a data point for you: GEICO, the company, tracks the return numbers of people who sign up for insurance during events in which Miss GEICO, the team, participates. Not only is Key West an expensive place to be for a week, it provides a poor return on investment based on that sponsor's metrics. (Englewood Beach, I was told, provided more than 10 times the return AND costs the team less money to attend.)
Though there may have been some politics involved and message being sent to SBI, that was the explanation I got from ALL members of the Miss GEICO team owners group for not participating this year.
Though there may have been some politics involved and message being sent to SBI, that was the explanation I got from ALL members of the Miss GEICO team owners group for not participating this year.
11-15-2018 | 04:22 PM
#12
Mod Squad Enforcer
Joined: Nov 2002
Posts: 12,968
Likes: 811
From: On the way to a PR near you
I'm not sure who will put the race on but if they change the dates I'll go postal. It took 10 years to get a room at Galleon and 12 years to get a slip.
11-15-2018 | 07:00 PM
#13
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Joined: Nov 2004
Posts: 922
Likes: 54
From: Lago Vista TX
11-15-2018 | 09:40 PM
#14
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Joined: Feb 2007
Posts: 946
Likes: 1
From: Franconia, PA
In its heyday drug money, celebrities, some legit millionaires, a variety of interesting equipment and big water kept big budget offshore racing going. IMSA sportscar racing had a similar business model during the same timeframe. IMSA survived and is strong, why did offshore racing fail ?
