What happened to Mystic?
#1
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What happened to Mystic?
Whatever happened to Mystic in racing after the C5000? the 40 Mystic that was supposed to be next big thing in offshore racing has never hit the water and i guess the 40 eventually became the C3800 pleasure boat, Mystic went from nothing to big with the C5000 and then back to nothing again. So what happened with Mystic in racing?
EDIT: This is not meant to bash Mystic and/or John Cosker, i`m just curious as to why they don`t have made another great racing cat since the C5000.
EDIT: This is not meant to bash Mystic and/or John Cosker, i`m just curious as to why they don`t have made another great racing cat since the C5000.
Last edited by Joestlaachmkr; 10-13-2019 at 12:14 PM. Reason: wrong words.
#2
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I’m sure If Someone wanted a mystic race boat they’d be happy to build it .
#3
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Perhaps, but when was the last time someone ordered a Mystic race boat? just think of how many race boats both Skater and MTI have made during the last 5 years or so. It seems like they have fallen behind both Skater and MTI.
#5
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I know Mystics M4200 and M3800 sells pretty well, but i would imagine that having a model specifically made racing or poker runs wouldn`t hurt their brand. It`s tough to get back into the racing market again if they first fall out of it, Just look at Jaguar, Talon or Motion.
#6
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I know Mystics M4200 and M3800 sells pretty well, but i would imagine that having a model specifically made racing or poker runs wouldn`t hurt their brand. It`s tough to get back into the racing market again if they first fall out of it, Just look at Jaguar, Talon or Motion.
#7
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I know Mystics M4200 and M3800 sells pretty well, but i would imagine that having a model specifically made racing or poker runs wouldn`t hurt their brand. It`s tough to get back into the racing market again if they first fall out of it, Just look at Jaguar, Talon or Motion.
But there's even more to it. Yes, I'm reasonably sure that for the right price Mystic would build a C5000 or C4400. But it would come with some disruption of its center console production, which the company has geared itself to. This, too, is something I've spoken to Mr. Cosker about (at length).
You're right in that a successful new Mystic raceboat wouldn't "hurt" the brand. The question is: How much would it help it? What's the return on investment in terms of marketing clout and boosting sales? Very little, in my view.
#8
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John Cosker told me when he started building center consoles that it was difficult to create a viable company "building one million-dollar boat a year." The economics and market trends, as Jason Johnson and others have pointed out tell the story.
But there's even more to it. Yes, I'm reasonably sure that for the right price Mystic would build a C5000 or C4400. But it would come with some disruption of its center console production, which the company has geared itself to. This, too, is something I've spoken to Mr. Cosker about (at length).
You're right in that a successful new Mystic raceboat wouldn't "hurt" the brand. The question is: How much would it help it? What's the return on investment in terms of marketing clout and boosting sales? Very little, in my view.
But there's even more to it. Yes, I'm reasonably sure that for the right price Mystic would build a C5000 or C4400. But it would come with some disruption of its center console production, which the company has geared itself to. This, too, is something I've spoken to Mr. Cosker about (at length).
You're right in that a successful new Mystic raceboat wouldn't "hurt" the brand. The question is: How much would it help it? What's the return on investment in terms of marketing clout and boosting sales? Very little, in my view.
The C5000 feels a bit outdated in 2019 and it`s impossible to say how it would stand up against the newer designs to Skater and MTI, the C4400 is to my knowledge unproven under racing conditions so it would be a gamble for any owner to order a C4400 raceboat. The Mystic sunsations are beautiful boats, but it`s somehow weird that Mystic went from being the hottest constructor of raceboats in the good ole USA 10 years ago and they haven`t come up with a model specifically made for racing since then.
Cosker knows what he`s doing and he probably find it is more valuable to focus on the pleasure boat market atm. But why only focusing on one market instead of making your company grow? i`m sure if Mystic had a cat that were on or even above the levels of Skater or MTI they would make a solid profit.
#9
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Why dedicate space and labor into a million dollar maybe as the global economy starts to slow and the cc market stays strong?