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Commentary: Mystic And Skater Will Survive Without Miami

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Old 01-23-2022 | 03:02 PM
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Originally Posted by flat rate
Isn’t there going to be a new 368 at the show?
what boat might that be? Maybe it will be in the Mercury booth? Who knows
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Old 01-23-2022 | 07:06 PM
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Originally Posted by Twin O/B Sonic
The expense is insane.

Way more to it than what most know.

This was up north, here but a great example of what is impossible to write into your operating/promotional budget.
(change the % to fit your deal)

.
Brother in law was in the yacht business. They charged 500K to bring 4-5 big 80-120 footers into the Lauderdale show.

When they blow their horns it means they sold a boat. If you sell a boat or two then the show was a home run. When you hear crickets at the end of the show (no horn blowing) then you just lost 1/2 million bucks plus your cost to get the boat to/from the event. If you didn't show up then the rumors would start that you are struggling. In boom years everyone would be meeting clients wearing silk shirts/polishing their Rolexes between boardings then throw a huge owners event during the show on Saturday night.. In lean years you would forgo hotel rooms and sleep on the yachts! It was literally feast or famine.
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Old 01-23-2022 | 07:07 PM
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Originally Posted by speicher lane
Considering their delivery pipeline on existing orders is well into next year, it is reasonable for them to state that Miami would be a burden on their resources (incl. $$$) vs planning a heavier presence on venues that do pay off on orders....Go with what delivers the signature on the order!

It's not Peter nor Coskers' first rodeo...
Also consider they might not have anything to show.........all their inventory/build slots are sold.
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Old 01-23-2022 | 07:37 PM
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Originally Posted by Jupiter Sunsation
Also consider they might not have anything to show.........all their inventory/build slots are sold.
Have either company ever arrived with a boat that wasn't about to be delivered after the show?
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Old 01-24-2022 | 08:01 AM
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Funny thing about boat shows, my wife and I go just to see what's new. We usually go with a family member, they buy a boat and we don't. The Metro boat show has sold 3 boats that way, my brother, brother-in-law and son-in-law all bought boats after going to the show with us. Maybe if they gave me free tickets they would sell more boats.
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Old 01-24-2022 | 12:16 PM
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Originally Posted by Jupiter Sunsation
Also consider they might not have anything to show.........all their inventory/build slots are sold.
+1
I doubt they have any inventory to sell. I also doubt they could fill an order before summer. At that point, what's the point in going? It's like pretend shopping. Don't think buyer's like that idea either.
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Old 01-24-2022 | 12:25 PM
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Originally Posted by Jupiter Sunsation
Also consider they might not have anything to show.........all their inventory/build slots are sold.
Skater does not build "inventory" boats. They build each boat to order. All boats displayed in Miami and elsewhere have been customer-owned boats.

Skater essentially sells orders for builds. Anyone actually interested in order one, which the builder never pulled out of the Miami according to the company's Tony Cutsuries, can always contact Skater directly. Build slots are still open though finished products take time.
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Old 01-24-2022 | 12:31 PM
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Originally Posted by Matt Trulio
Skater does not build "inventory" boats. They build each boat to order. All boats displayed in Miami and elsewhere have been customer-owned boats.

Skater essentially sells orders for builds. Anyone actually interested in order one, which the builder never pulled out of the Miami according to the company's Tony Cutsuries, can always contact Skater directly. Build slots are still open though finished products take time.
Right there, no ROI.
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