Like Tree0Likes

Anheuser-Busch Debut Souped-Up Beer

Old 10-05-2004, 04:35 PM
Platinum Member
Platinum Member
Thread Starter
CAP071's Avatar
Join Date: Jul 2001
Location: USA
Posts: 16,430
Default Anheuser-Busch Debut Souped-Up Beer

Anheuser-Busch to Debut Souped-Up Beer
Drink Will Be Spiked With Caffeine, Guarana and Ginseng

B-to-the-E, or B(E), is awaiting federal government approval.

ST. LOUIS (Oct. 5) - In an effort to revive flattening sales and attract new drinkers, Anheuser-Busch is unveiling a new concoction - a fruity-smelling beer, spiked with caffeine, guarana and ginseng.

The world's largest brewer said Monday its planned offering - pronounced B-to-the-E, with the ''E'' denoting something ''extra'' and shown as an exponent of B - should appeal to 20-something consumers looking for something zippy in their highly social, fast-paced lifestyles.

The St. Louis-based brewer said the new ''beer'' - pending governmental approval - should debut in November against the backdrop of the company's existing line of Bacardi liquor-branded flavored malt beverages - or malternatives. The drink also faces competition from the ever-increasing line of alcohol-free energy drinks, such as Red Bull, often used as mixers in clubs.

Anheuser-Busch said each can of the B-to-the-E beverage would pack 22.5 carbs, along with 6.6 percent alcohol by volume, 54 milligrams of caffeine and 203 calories. By comparison, Anheuser-Busch's Bacardi Silver Low-Carb Black Cherry has 2.6 grams of carbs and 96 calories per 12-ounce serving.

''The majority of beer drinkers and the people we're trying to approach with this product are not concerned with carbs all the time,'' Bob Lachky, Anheuser-Busch's vice president of brand management, told reporters during a conference call.

Convinced the carb-counting craze may be waning, Lachky said ''there's plenty of room in the beer industry for innovation not tied to carbs.''

B-to-the-E will be slightly sweet but tart, coming in the aromas of blackberry, raspberry and cherry.

Anheuser-Busch trumpeted itself as the first major brewer to infuse beer with caffeine, ginseng and guarana, the latter a caffeine-bearing herb used in a popular Brazilian soft drink.

The brewer did not specify possible pricing for the new beverage, suggesting only that the ''very unique product'' would fetch slightly more than Budweiser as a premium product.

''It's not that people aren't drinking beer,'' Lachky said. ''It is one of those things where variety and innovation is more of a factor than anything else.''

Some analysts suggested that Anheuser-Busch was trying to set itself apart in a market with increasing choices for consumers while appealing to a demographic whose taste buds go beyond conventional beer offerings.

''It's consumer marketing - everyone's trying to do something,'' said Juli Niemann, a St. Louis-based analyst for RT Jones.

0-05-04 0700 EDT

Copyright 2004 The Associated Press.
Attached Images
CAP071 is offline  
Reply With Quote
Old 10-05-2004, 05:11 PM
Dave1972's Avatar
Join Date: Oct 2001
Location: Madison, WI
My Boats: Boatless and Looking :)
Posts: 1,153
Default Re: Anheuser-Busch Debut Souped-Up Beer

I looked at the web-site. Interesting looking can! Sounds like a great market to get into with the "energy" drinks.
Dave1972 is offline  
Reply With Quote
Old 10-05-2004, 08:14 PM
eyezlee's Avatar
Join Date: Feb 2001
Location: Broken Arrow/Grand Lake, OK
My Boats: SOLD!
Posts: 1,797
Default Re: Anheuser-Busch Debut Souped-Up Beer

i'll try it....
eyezlee is offline  
Reply With Quote
Old 10-05-2004, 08:56 PM
Reed Jensen's Avatar
Join Date: Dec 2003
Location: Los Angeles California
Posts: 8,301
Default Re: Anheuser-Busch Debut Souped-Up Beer

Hmmmm.... guarana... that stuff tastes like spicy ginger ale...
Reed Jensen is offline  
Reply With Quote
Old 10-05-2004, 10:42 PM
Gold Member
Gold Member
Dave M's Avatar
Join Date: Oct 2000
Location: LaPlata, MD, USA
My Boats: 2017 30 Concept, 300 Verados
Posts: 5,221
Default Re: Anheuser-Busch Debut Souped-Up Beer

That should add a whole new meaning to the "Superman" drunk!
Dave M is offline  
Reply With Quote
Old 10-05-2004, 11:11 PM
Posts: n/a
Default Re: Anheuser-Busch Debut Souped-Up Beer

its easier to just alternate beers with shots using red bull

and a lot more effective too
Reply With Quote
Old 10-05-2004, 11:37 PM
Wellby's Avatar
Join Date: Jan 2002
Location: Cedar Creek Lake, Texas
My Boats: '85 Excalibur 27' Speedster
Posts: 526
Default Re: Anheuser-Busch Debut Souped-Up Beer

Do ya think "Little E " will put some "sh*t" into it?!
Wellby is offline  
Reply With Quote
Old 10-06-2004, 08:04 AM
Platinum Member
bojoe2's Avatar
Join Date: Jun 2001
Location: NEW JERSEY
Posts: 3,177
Default Re: Anheuser-Busch Debut Souped-Up Beer

bojoe2 is offline  
Reply With Quote
Old 10-06-2004, 09:54 PM
florida gator's Avatar
Join Date: Sep 2002
Location: Clearwater, Florida
My Boats: 1996 Wellcraft Scarab Sport & 1990 Donzi GT210
Posts: 2,219
Default Re: Anheuser-Busch Debut Souped-Up Beer

Ever heard of Sparks? A friend who worked at a strip club gave me some when it first came out. I have had it a few times since then. Same principle, not bad tasting.
florida gator is offline  
Reply With Quote

Related Topics
Thread Starter
Last Post
General Boating Discussion
12-08-2008 07:05 PM
Von Bongo
07-14-2008 09:56 AM
General Boating Discussion
01-28-2003 09:19 PM

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

All times are GMT -5. The time now is 04:38 AM.

Copyright 2011 OffShoreOnly. All rights reserved.