Active Thunder continues to focus on entry-level models, http://speedonthewater.com/new-boats...w-as-23-footer.

Looks like Pat's son has his ear! IMO, a great move to build brand loyalty.

How about an Active Thunder Center Console???

Don't poke the bear!!!

Is that a bustle???!!!

More like stylish tail fins.

[ATTACH=CONFIG]546120[/ATTACH]

I can dig it!

Actually, it's pretty badass looking. The profile view is almost parabolic, and will provide a nice deep freeboard for backseat passengers in the outboard version, and plenty of bilge depth for 'tall' engine packages.

Come on now , I love A.T , But to call a 23 foot open bow boat entry level @ $ 85 ,000. OUCH . to be competitive with the open bow market that price will have to be dropped almost in half .

It's an entry level open bow for those who can afford a boat built with the same materials and design we have on the big boat as well as the quality hardware. It will be vacuum bagged, pure AME 6000 resin and tri-directional laminates cored with divinycell and Coosa transom and stringers.

It's only going to be "ouch" to those who don't know better, wouldn't you agree?

With all due respect I have to ask: To which open-bow boat market are you referring? List price of the 2014 Yamaha 242 Limited S sportboat is $56,799. Yes, that's a lot of boat for the money, but Yamaha controls every aspect of the supply chain from stamping out the hulls and decks to building the power. And even with all of their production units—far more in 2014 than Sea Ray and rest of the stern-drive runabout market combined—the best Yamaha can do on a 24-foot production-line built jetboat is $54,000 and change.

You are aware, of course, that the profit margin on small boats is much, much less than of the profit margin on larger boats, that a few more feet of fiberglass and resin—relative to the next of costs involved in boat building—are negligible, right?

So while we'd all like to see new single-engine sportboats in the $40,000 range, we won't. The costs of building and powering them are simply too high. But don't take my word for it—ask any manufacturer. From go-fast boats to aircraft, "entry-level is relative..