when a starter is labeled c.c.w. or "counter clockwise" does that mean that the starter itself turns counterclockwise in order to turn the engine clockwise?

No. If it says CCW it is for a counter clockwise rotation engine.

OK, I am pretty sure that both engines are standard rotation, one left and one right hand TRS drive, the starter is trashed and wont turn at all, so I cant tell which way it turns

Can you turn the bendix? Starter turns opposite direction from the direction that the bendix 'engages'