Sponsorship Pricing
#1
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Sponsorship Pricing
What the talk of racing sponsorships I also feel that it can be extremely valuable for businesses. With having a traveling billboard there are multiple events you could do to get to secure sponsorships. I'm looking at getting into a P-5 boat and want to start approaching prospective sponsors now to see what I can get.
The type of sponsors I'll be targeting will be the smaller companies.
My question is what are the price points you should figure, when trying to secure a sponsor?
What are some of the dollar amounts I can ask for/expect to get?
What I was thinking for when approaching a prospective sponsor is to break it up into 3 categories.
Executive Sponsor - Name of company across boat, on trailer, t-shirts, covered in all literature, ECT. ECT. ECT.
Intermediate Sponsor - Med. Sized logo of Sponsors Company on boat, covered in all literature, t-shirts
Personal Sponsor - Small company logo on boat (if available), 2 T-Shirts
This is just something I've been thinking about. Figured someone could shed a little advice from there experience.
Thanks.
David
The type of sponsors I'll be targeting will be the smaller companies.
My question is what are the price points you should figure, when trying to secure a sponsor?
What are some of the dollar amounts I can ask for/expect to get?
What I was thinking for when approaching a prospective sponsor is to break it up into 3 categories.
Executive Sponsor - Name of company across boat, on trailer, t-shirts, covered in all literature, ECT. ECT. ECT.
Intermediate Sponsor - Med. Sized logo of Sponsors Company on boat, covered in all literature, t-shirts
Personal Sponsor - Small company logo on boat (if available), 2 T-Shirts
This is just something I've been thinking about. Figured someone could shed a little advice from there experience.
Thanks.
David
#2
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Hey Dave, for me...I'll take almost anything right now until I can prove that my boat will get a load of press and air time.
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P4-13 Team THE JERSEY BOYZ OFFSHORE POWERBOAT RACING, OPA/ SBI/APBA/UIM. PRESIDENT: THE JERSEY BOYZ , VICE-PRESIDENT: OPA RACING, THE GREAT SOUTH BAY RACING ASSOCIATION. WAZZUP RACING ENGINES
P4-13 Team THE JERSEY BOYZ OFFSHORE POWERBOAT RACING, OPA/ SBI/APBA/UIM. PRESIDENT: THE JERSEY BOYZ , VICE-PRESIDENT: OPA RACING, THE GREAT SOUTH BAY RACING ASSOCIATION. WAZZUP RACING ENGINES
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I figured a budget for the year and used that as a starting point. Than brake the boat up into sections (or %)
Lets say you figure on spending 10k and the Executive Sponsor gets over 55% of the boats signage, shirts and poster - than I would say 5500.00 would be what I would ask, Thats the simple formula most MX/SX Teams use.
Myself, I'm asking for money to bankroll the team and not pad my pockets - not yet . I'm just looking for enough money to cover the Travel, Gas, Hotels and food.
Hope this helps.
Lets say you figure on spending 10k and the Executive Sponsor gets over 55% of the boats signage, shirts and poster - than I would say 5500.00 would be what I would ask, Thats the simple formula most MX/SX Teams use.
Myself, I'm asking for money to bankroll the team and not pad my pockets - not yet . I'm just looking for enough money to cover the Travel, Gas, Hotels and food.
Hope this helps.
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Augie/Rick
Thanks for the feedback.
Rick- I'm thinking the same thing I'm not looking to line my pockets, I'm just going to be looking for money to cover some of the expenses$$$.
I'm going to work on it.
Thanks!
David
Thanks for the feedback.
Rick- I'm thinking the same thing I'm not looking to line my pockets, I'm just going to be looking for money to cover some of the expenses$$$.
I'm going to work on it.
Thanks!
David
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I figured a budget for the year and used that as a starting point. Than brake the boat up into sections (or %)
Lets say you figure on spending 10k and the Executive Sponsor gets over 55% of the boats signage, shirts and poster - than I would say 5500.00 would be what I would ask, Thats the simple formula most MX/SX Teams use.
Myself, I'm asking for money to bankroll the team and not pad my pockets - not yet . I'm just looking for enough money to cover the Travel, Gas, Hotels and food.
Hope this helps.
Lets say you figure on spending 10k and the Executive Sponsor gets over 55% of the boats signage, shirts and poster - than I would say 5500.00 would be what I would ask, Thats the simple formula most MX/SX Teams use.
Myself, I'm asking for money to bankroll the team and not pad my pockets - not yet . I'm just looking for enough money to cover the Travel, Gas, Hotels and food.
Hope this helps.