Well, when you have Eddie money it doesn't matter.

Did somebody say my name lol

Do all Eddies have Eddie money?

Not this Eddie

he texted me pictures of the packaging when it came in. At least the presentation matches the price, LMAO

Over priced merchandising is no big deal. If you buy a million dollar sports boat, do you really care if the wife wants a casual outfit that costs $200……? The current breed of new Cig buyers aren’t fussed about the hundreds, it’s the bigger dollars they’re concerned with. Most boats are overpriced nowadays, why shouldn’t their fashion accessories be too?

Is a Rolex watch any better than Omega or Seiko? Probably not, but it’s the only one that says Rolex on the dial. 🙂

RR (and his opinion)

If so I am changing my name!

That is funny, same person bought one of those! LOL. All I want is a Apple Watch to track my pulse rate, so I can see how I do at work when

I agree to a certain extent on the over priced merchandise. Million dollar boats. I get they aren’t going to sell $15 t shirts. I take exception to the fact they are literally ordering stock clothes from **** vendors and slapping logos on it then up-charging. Price increases give the impression that it’s better quality clothes. The woman’s lines look like athletica junk and the men’s look like under armour.

on the watches. Omega is no where near Rolex. Omega use eta movements and slap omega logos on it. Much like breitling, panerai, etc. Rolex design and manufacture all movements in house. You pay for it along with marketing.

I get marketing and catering to an elite clientele. I do. And correct, you drop 3 million on a cigarette you’re not gonna give two sh*ts about dropping money on over priced swag. But on the flip side, I would think there’s a way to balance catering to the ultra wealthy while still paying homage and respect to current cigarette owners and fans. I mean, skip did it. And he was even criticized for it but he still managed to have people in place to deal with prior customers (bud) even if it was limited and he kept the clothes reasonable and he did a fantastic job at building the brand recognition, turning it into a world brand and staying focused on not getting sidetracked with allusions of grandeur. He stayed on mission and understood the broader market, wide variety of supporters (fans)and clientele while understanding the limitations of the brand.

I also think it comes down to basic economics regarding the clothing prices - there’s only so many people interested in buying clothes plastered with cig logos and the vast majority of those people are NOT the huge ballers but the owners that have older boats and/ or those that respect the heritage. If you cut out that group you’ve just cut off a major portion of sales. Better to sell only a handful of overpriced swag? Or sell a ton of swag at reasonable prices? Remember, the more shirts you have out there the more free advertising you’re getting. Like I said. It’s marketing 101.

less distractions, more realistic goals and more understanding the clientele and specialized market is what’s needed over there in my humble opinion.

It feels like the owners never really were interested in building boats, and assumed that part of the business would just keep on ticking on its own, instead trying to grow the value of the brand by making it appeal to those who just want to be associated with some sort of luxury image without actually having the means or desire to buy a boat.