How much for a FI 500hp I/O package non Merc?
#21
Registered
Thread Starter
It can certainly be done for far cheaper using common, off the shelf parts that are arguably better than what merc is using. To build a very conservative and reliable 600hp BBC based motor is pretty easy. But there’s no demand for it. Everyone wants Mercury for the “resale” or the comfort of knowing you could take it to any Merc facility. Some markets like Socal/Havasu, custom powerplants bring a premium in resale, but that’s rare it seems.
#22
Registered
The basis for the original question is a cheaper engine drive package for an OEM application that could possibly get the "everyman" back into performance boating. Do you think theres a price point where a customer might be willing to overlook the "Merc,warranty/resale" thing?
#23
Registered
Thread Starter
I think its a little like an oxymoron to try to get the "everyman" into boating by removing the resale/warranty/comfort of Mercury. It would take another national company like Ilmor or Indmar who already have a dealer and service program in place to break into the market. Unfortunately, Mercury has a strangle hold on the performance market, thats all people want. Other markets like the wakeboard boats, runabouts, etc., Mercury is struggling as BUP said earlier. I'm not convinced its a price problem as much as its a comfort thing. Theres already engine builders out there putting together turn-key, warrantied engine packages for a fraction of the Merc 1350, but nearly all the DCBs, MTIs, Skaters, Cigarettes are being sold with those 1350s.
#24
Registered
I don't think someone buying a new Skater of MTI qualifies as a everyman but it'd be interesting to see a dealer have two 27/28 ft singles on his floor, identical boats, one with Merc power one non Merc and see how that played out. Same with a twin application in the 35 - 38 range.