AB paid real sponsorship money before Inbev's takeover.

I probably know better than to comment but I am going to throw in my .02. I know Matt and there are few around who can give better advice on a subject like this. Listen to what he has to say without trying to out think it. Everyone likes to think the boat world is more than it is. If you added up all the companies that use a Chevy based engine (4, 6, and 8 cyl) in the country (mercury, marinepower, volvo, etc) they only add up to about 3% of the engines produced by chevy. that is why what you see as a car mag catering to a small segment they still outnumber boaters. the marine world has taken a beating in part due to the economy but also because as a small industry the return on investment is next to nothing. you can give away advertising or what ever other gimick but it all comes down to how many issues you can sell month after month and as Matt has said it is tough to keep the numbers up after the honey moon is over. Ask Matt if Powerboat would be successful if they started it today.

I was actually saying that books are not dead like people say.

You seem to have a bone to pick with me and I have no idea why.

I highly doubt that AB and geico spend no money Do you think Haggin is using Geico to get notority. If AB did not pay real money than they would still have their name on boats. And the boats would still be racing.

I have way more old boat magazines than I do boating books I buy books all the time I usually read them and that is it. I would reference an old mag with how to articles a lot more than I would reference story that may or may not be completly true. Let me give you a few that come to mind. I have long since lost this mag but I had a Family and Perfomance boat Where they took old 454mpi's and put a edelbrock kit on it. I also remember an article PB did with the graphics the LIT cig. Which somone here has.

nope... Bernie little paid as a boat owner and he admitted it was a loosing proposition. Bud light / budweiser was Auggie 4 with Jeff S. Again, owner supported.

I love performance boating magazines and i hope they never go away, but it appears the only people who show interest in all of our boating joys, are already boaters. We seem to not be able to attract the attention of non-boaters, which i just don't understand. I guess my point is that we can only rely on us. We all fight and bicker ( i have no idea if that's spelled right ), but when push comes to shove,we're all we've got. Every performance boater is so competitive that we argue about everything, and you know what, it really doesn't matter. If it wasn't for all of us, their would be no performance boating

I have no bone with you... don't know you. Again, you think you know... you disagreed with Matt about publishing models... and you disagree with me about offshore racing sponsorships. So, i've done my best to try to convince a you... help you out actually... but you obviously don't need our help... you've got it all figured out..

Best wishes and good luck mu friend.

Bravo... give this guys a cigar... or at least a cigarette.

I disagreed with Matt on something he has not done exactly, different format different time period. I disagreed with you in saying that the sponsors pay money. Now I have no proof of either of these things but I can only assume that if boats that raced when they had a sponsorship and don't when it is gone it is a good bet they got some money. The other we may never know.

When do I start ???

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and I can't leave out this work of art !!!

http://sharkeyimages.zenfolio.com/32hydra


ADVERTISING:

Dave P gave me the best advice when I said I wanted to offer Advertising on my websites. With the amount of traffic brought in after each event , I thought it was worth a shot.

He said, "Keep it cheap and sell a heap !!!"

He couldn't have been more right !

With all of the events and shop tours I covered last year, even in this economy, I have more than doubled my list of advertisers and sponsors.

So if you plan on getting the paint, and accessories etc people involved, try getting more for less.

I would rather have over 30 Advertisers at a lesser rate than try to get 5 or 6 at a premium. It seems to be working !

At $250 for 1 year, majority see it as a no brainer.....

Best of luck !

Let me know if there is anything I can offer....

Guess how many pages of AB advertising Powerboat got in all the years it covered Miss Budweiser?

One.

Don't misunderstand db72, I think readers would LOVE that magazine. But given the scope of the aftermarket high-performance boat product market, even if you had every company in that market advertising—and from an earlier post I understood you're not interested in that model ("fu to advertisers," if I recall) it wouldn't be enough. So I'm not sure how to monetize it.

Your subscriptions are going to have to be pretty pricey, and whether you believe it or not getting on newsstands costs a ton of money.

One more thing to add to the of those to consider: "Excellent" sell-through of a consumer magazine on the newsstand is about 30 percent. That means for every one someone picks up and buys, two get tossed in the dumpster.

Not exactly green—in any sense.