Customer Appreciation in Reverse

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Macaulay took delivery of his 35-foot cat a year ago in Lake Havasu City, Ariz., and has put more than 150 hours on the boat since then. Photo by Todd Taylor Images

Nearly one year ago to the day, I wrote my weekly column on Canadian performance boater Brad Macaulay, who took delivery of his new DCB Performance Boats M35 Widebody XS model powered by twin Mercury Racing 1350 engines in Lake Havasu City, Ariz. (read Truly Inspired: DCB’s New M35 Widebody XS). The owner, who lives in Kelowna, British Columbia, and boats primarily on Shuswap Lake, was ecstatic about his 35-foot catamaran — and 365 days later he’s still madly in love with the boat that was inspired by his fascination with the Koenigsegg One:1 megacar.

This time around, Macaulay, who owned a gorgeous all-blue DCB M31 Widebody before ordering the 35-foot cat, did something newsworthy that grabbed my attention again. (He also was featured for his generosity in my Making Dreams Come True column two and half months before getting his M35.) And no, he isn’t getting a new boat — yet.

Instead, Macaulay and his wife, Cindy, took time out of their vacation to stop by the DCB factory in El Cajon, Calif., and express their appreciation to the team that built both of their boats by buying everyone lunch. While Macaulay admitted that he got a little choked up while addressing the entire DCB crew, which included everyone from the managers, laminators, gelcoaters, fabricators, riggers and the sales team, he said buying everyone some sandwiches and ice cream was the least he could do.


Last week Brad Macaulay showed his appreciation for the entire DCB Performance Boats team by buying everyone lunch and thanking each person who had a hand in building his M35 Widebody XS. Photo courtesy DCB

“Between both of my boats I’ve probably put 275 hours or more on them and I owe it all to the team at DCB, which is why I wanted to show my appreciation to everyone involved in building these outstanding machines,” said Macaulay, who also made a point to stop by the Howard Custom Boats facility in Valencia, Calif., to see Gene Willen, the owner of the company that he bought several boats from in the past. “Really I wanted to say thank you to the people who create these boats, not just the guys who are in the public eye like Tony Chiaramonte, Dave Hemmingson, Jeff Johnston, Carlos Lafarga, Paul Miller and others.

“So much effort goes into the quality and safety of a DCB, and most of it goes unrecognized because there’s nothing glamorous about laminating a hull and deck even though it’s arguably the most important part of the build process,” he continued. “I brought everyone together so I could tell them how nice it is to know when I’m running 170 mph on Shuswap Lake that every person who laid a hand on my boat took pride in getting it just right. It really is a team effort.”

Miller—DCB’s general manager—agreed 100 percent and added that it was great to have Macaulay around the shop for a couple of days while the team was swapping out his analog gauges for some 10-inch Simrad multifunction monitors.

“Brad Macaulay is one of a kind—what he did here last week proves it,” Miller said. “He didn’t just buy everyone here lunch, he took the time to bring all of us together and thank everyone for putting the utmost care into his boats. We have a lot of customers like Brad who are extremely passionate about their boats, so it’s nice when they recognize the efforts put forth by our entire crew not just the people they deal with when ordering, designing and taking delivery of their boats.

“Many times the guys who laminate or gelcoat our boats don’t even get to see the finished product on the water, let alone meet the owner of the boat,” he continued. “It was just a nice heartfelt gesture from Brad and that kind of treatment goes a long way here.”



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