Customer for Life?

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Performance Boat Center opted to power its stock Cigarette 42X with a pair of Mercury Racing 1100 engines.

Performance Boat Center opted to power its stock Cigarette 42X with a pair of Mercury Racing 1100 engines.

When Nebraska farmer Brett Adams purchased an Outerlimits Offshore Powerboats SL 36 with twin Mercury Racing 520 engines a few years ago from Performance Boat Center in Osage Beach, Mo., he knew one thing—he wanted a bigger, faster boat than the Cobalt Boats family runabout he owned and used several times a year on Missouri’s Lake of the Ozarks. Other than that, coupled with some experience in a friend’s Outerlimits, he wasn’t quite sure what else to expect.

So for the last couple of years, Adams, his wife, Terri, and their two boys, Cutler and Kizen, have enjoyed both boats and became even more entrenched in the performance boat lifestyle thanks to the dealership and service center that has been turning heads since opening its new state-of-the-art facility on the popular Midwest lake in the summer of 2014.

Brett Adams wasn’t about to custom order a 42-foot Cigarette from Performance Boat Center, but he said being able to see the boat and ride in it was the selling point.

Brett Adams wasn’t about to custom order a 42-foot Cigarette from Performance Boat Center, but he said being able to see the boat and ride in it was the selling point.

While Adams admits that owning two boats had its advantages and disadvantages, he wasn’t looking to replace either boat right away because each one served a different purpose. Well, at least until the PBC team took him and his wife for a ride in its latest stock model—a Cigarette Racing Team 42X with twin turbocharged Mercury Racing 1100 engines—at the 2015 Lake of the Ozarks Shootout in late August.

“I wasn’t looking to do anything different, but I had pretty much determined that we really only needed one boat moving forward,” Adams said. “Brett Manire [PBC co-owner] had called me and joked that I needed to come down and look at the new Cigarette PBC ordered just before the Shootout. ‘I think I ordered it in your colors,’ he told me. To be honest the boat wasn’t even on my radar until Mark Waddington [PBC co-owner] suggested Myrick Coil and Rusty Williams take Terri and I for a ride during the Friday of the Shootout.

“We headed out into the channel and we were so impressed with the way the boat rode in downright snotty conditions,” he continued. “It was busy out there and we were running 100-plus mph right down the middle of the channel. The boat opened my eyes from what I had to what I could have.”

From left: Myrick Coil, Brett Adams and Brett Manire enjoyed the 2016 Miami Boat Show Poker Run in Performance Boat Center’s latest Cigarette 42X, which is powered by twin Mercury Racing 1350 engines.

From left: Myrick Coil, Brett Adams and Brett Manire enjoyed the 2016 Miami Boat Show Poker Run in Performance Boat Center’s latest Cigarette 42X, which is powered by twin Mercury Racing 1350 engines.

It helped that Terri Adams stepped off the boat after the demo ride and looked at her husband and said, “That’s really nice!” Neither of them had ever been that stable and that smooth at 100 mph on a busy weekend at the lake.

Still a deal was far from done. “Brett was right—if it wasn’t in my colors I probably wouldn’t have even considered it,” Brett Adams laughed.

Long story short, Adams and Manire went back and forth on the deal for several months and finally came to terms with PBC taking the Cobalt and Outerlimits in on trade, and Adams locking down the only boat he believes he needs for the lake.

“I got to test drive the boat with Myrick this winter and boy does it ride great,” Adams said. “It’s fast—Myrick had it going close to 125 mph before any prop testing—but at Ozarks it’s not about running your boat out on the dash anyway. You have to be safe out there when you’ve got waves coming at you from the front, the back and the side. We’re more likely to cruise around all day at 80 mph. I’m not saying it won’t be fun to pop it up over 100 now and again when the opportunity arises, but that’s not why our family does this.”

Brett and Terri Adams enjoyed their Outerlimits SL 36 for a couple of seasons before trading it in this winter.

Brett and Terri Adams enjoyed their Outerlimits SL 36 for a couple of seasons before trading it in this winter.

Going back to “his colors,” Adams pointed out that he never would have bought the boat if it wasn’t in stock.

“I don’t like the idea of ordering a boat and waiting a year to get it,” he said. “The custom build process might be cool, but I’d rather see the product right there in front of me. It’s not like I made some spur-of-the-moment buying decision, but I can tell you I would have never bought that boat without seeing it and riding in it first.

“The idea of stocking boats isn’t new, but I respect Brett and Mark for deciding to build some boats and stock them,” Adams continued. “And these aren’t cookie-cutter boats—they still have tons of options along with modern and appealing paint designs. Of course the power in the 42X was attractive as well.”

Adams added that there was one more reason he opted to buy a new boat from PBC—the service.

“I’ve become friends with Brett and Myrick and the guys at PBC, but I’m a customer and I recognize how great a job they do from a customer service standpoint,” he said, adding that he’s planning to have the boat at this year’s Cigarette Owners Rendezvous, which PBC is hosting from June 17-19, as well as take it to a few other events throughout the summer. “The facility is one of the nicest in the country and it’s right here on my home lake, but the way they take care of their customers is the selling point. In all seriousness, I don’t know if I would have bought a Cigarette if it wasn’t for them being a dealer for the legendary brand. I liked my Outerlimits—the Cigarette was just too perfect to pass up.”

All photos courtesy Performance Boat Center.

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Former Powerboat editor Jason Johnson was an integral part of the magazine staff from 2005 through 2011, utilizing journalistic integrity and experience in and around performance boats to report on all aspects of the go-fast lifestyle. The award-winning writer resides in Southern California and is the executive editor and co-publisher of speedonthewater.com, and writes for Sportboat and Powerboating in Paradise magazines.

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