And why not? Life is short and you only get one.
As reported in that column, the annual South Florida event Oct. 31-Nov. 4 is stepping up its food game this year with a new caterer called Proof of the Pudding. Now comes the news, via an email press release from the show organizers, that the new food service also will be focusing on “sustainability,” not only with its culinary offerings from fish tacos to wood-fired pizzas, but with the disposable plates and such for serving them.
According to the release, the culinary team at Proof of the Pudding “emphasizes fresh, farm-to-plate fruits and vegetables, sustainable seafood, and natural, organic meats, partnering with purveyors to use locally-sourced, organic and sustainable products.” The company also prohibits the use of Styrofoam packaging or service ware.
Included among the sustainable elements of the new concessions program are biodegradable disposables made with 100-percent pre-consumer waste recycled paper, chlorine-free paper products, GRA-endorsed cooking fuel and the recycling of used cooking oil.
“We are committed to environmental and social responsibility in our day-to-day operations and believe that we have an obligation to create events that conserve natural resources and protect our environment,” said Adam Noyes, the president of Proof of the Pudding, in the release. “You can have exceptional, ecologically responsible events without sacrificing style.”
Let’s say none of this “environmental stuff” matters to you, though I doubt it as the majority of high-performance powerboat enthusiasts I know—and I know a lot of them from coast to coast—care deeply about the waters they ply, the surrounding scenery and the air they breathe. Even at the most cynical level, it’s a brilliant public relations move. No one, not even the most well-heeled yacht or performance-boat buyer, wants to be seen as wasteful or reckless with the environment. Nor do the segments of the marine industry—including boat shows—that cater (pun intended) to them.
So going with Proof of the Pudding’s sustainable food-catering program isn’t just good for the environment, regardless of how large or small the impact of operating otherwise may be. It’s good business. And it’s really smart.
Good food served in an environmentally thoughtful manner at a boat show? Who would have thought it could happen?
The organizers of the Fort Lauderdale International Boat Show, that’s who.
Matt Trulio is an award-winning journalist who has covered the high-performance powerboat world since 1995. He wrote for Powerboat magazine for 17 years and was the magazine’s editor at large until it ceased publication in 2011. Trulio is the founder, editor-in-chief and publisher of speedonthewater.com, a daily news site that covers the high-performance powerboat realm. He’s also the former editor of Sportboat magazine.